Purity

The project “Purity“ by artist Anzor Hoashal is a multi-layered artistic installation that combines elements of conceptual art, performance, and social critique. It addresses issues of digital enslavement, information overload, and the loss of connection with reality, posing a fundamental question: how much control do we truly have over our lives in the era of information technology?

The project consists of three parts, each revealing key artistic ideas and engaging viewers in a process of self-reflection.

The first part of the project is a black square with a phone painted over in white.

The black square is a symbol of emptiness and permanence, reflecting the state of modern society, immersed in the uncertainty of information chaos. It highlights the pervasive darkness in which individuals exist under the constant pressure of information flows, manipulations, and imposed imagery—gradually losing clarity of thought and a sense of authenticity.

The phone, a symbol of modern digital enslavement, is stripped of its functionality and transformed into a metaphor of purity. The white paint acts as a gesture of cleansing, returning the viewer to a zero point of perception—a beginning where the role of technology in one’s life can be reconsidered.

The second part consists of a series of televisions, also painted white, arranged throughout the exhibition space.

These painted-over screens create an effect of disconnecting from the incessant flow of information. They turn mass media devices—traditionally used to impose ideologies and shape worldviews—into blank canvases that no longer dictate their rules.

The third part of the project is an interactive performance, where viewers are invited to participate in the process of cleansing and transformation, experiencing a form of catharsis.

They are provided with paint and brushes to cover the television screens, transforming passive consumers of information into active creators. This symbolic act of liberation from the dominance of media imagery allows individuals to reformat their perception of reality and reclaim their own, authentic life.